I was watching this week’s episode of TV’s “The Apprentice” with great interest this week because one of our partners, The Big Red Book, was being featured. In the show, the candidates for the job were split into two teams and asked to develop and propose a press marketing plan for the Big Red Book.
The client made it clear that their product was aimed at the small to medium business who considered traditional accounting to be do difficult, too time consuming and a distraction from their core business. Instead they wanted to be finding new customers, new efficiencies, and new competitive advantages.
That sounded like a familiar theme to me. Let’s think about a hypothetical business that needs to develop a new online presence.
Building an online presence requires money, expertise, time, and all-too-rare-in-this-country connectivity. Just sticking a machine in a rack and plugging it into a firewall doesn’t cut it. That might sound like a typical IT objection to the business but the reality is that it will not be a reliable foundation for the business to build and compete on.
You could go with the typical hosting plan but what do they do? They hand you over a server or a farm of servers and wish you the best. The only time they really want to hear from you is when it’s time to renew your contract.
C Infinity is a little different. We partner with our clients so that we become their virtual IT department for running their online presence infrastructure. They can rely on us to keep an eye on things, to advise them and to take care of things when they don’t have the expertise. Here’s something one of our customers said recently about us:
“C Infinity has always been extremely supportive and proactive in helping our company grow while keeping up with change. More than that C Infinity’s managed servers have helped us to sleep better at night!”.
That company relies on us to run their infrastructure. It’s not their core business. They are very good at what they do and they have no interest in becoming an accidental IT infrastructure company. That’s a distraction from their core business and we allow them to concentrate on working with their customers without the worry of servers crashing or hardware being maintained.
Just like the Big Red Book, we aim to make going online easier, less involved and quicker for our clients. We don’t just give you a set of servers and push you out to sea. We stay with you on your journey. We want to see you succeed in your venture. Only by giving you that highly managed infrastructure that is secure, reliable, scalable and gives you that rock that you can depend upon.
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